When you have an online business in Thailand, you will need to do much more than just building a website and waiting for the customers to come. You will need to actively market your business online to help increase brand recognition, drive traffic to your website, and increase your sales, no matter what your industry. If you do not know a lot about digital marketing, below are a couple of techniques you will need to use, and you may wish to use the services of a reputable agency to assist you.
Search Engine Optimisation
Search engine optimisation, also known as SEO, is the art of making your website friendly to the search engines and ensuring that you send them the correct signals. You can use SEO to strengthen the health of your website and define the keywords you focus on for your website. The search engines will look at page titles, H1 headers, alt tags, and the content on your website to decide what it is about and its purpose. It also looks at things such as your backlink profile to see what websites link to yours and if you have any toxic links. To have a successful website, you will need to embrace SEO, and if you do not have the skills or experience to do this in-house, you will need to use the services of a reputable digital agency.
You may also wish to consider using paid ads for your business which can prove to be lucrative. The ads on Google are often referred to as PPC (Pay Per Click), and all search engines offer this service. However, there are other places where you can advertise your products and services, such as on social media websites. Although these paid advertising campaigns can work well, you need to ensure that your campaign is well optimised and run correctly. If not, it can prove to be a costly endeavour, so you may wish to use a reputable PPC agency to help you with your paid advertising for your site.
As well as advertising on social media platforms, you can also use these to boost your brand awareness and engage with your target audience. You will need to select which platforms you will use and create high-quality content that is unique and engaging and resonates with your audience. Many companies also use platforms like Facebook for customer service, as many people head straight to social media when they have a question or problem, rather than using your website, calling, or sending an email.